No! Because we don't use brass or copper! Those are indicators of fake jewelry. We ONLY use precious metals gold and silver.
Is it real gold?
For our plated chains: Yes! We use 18K real gold with a minimum .5 micron coat which is higher than the standard .1 micron giving you a long lasting value.
For our solid chains: Yes! We use 14K solid gold.
Why 925 Italian Silver as the base? (for the plated chains)
Unlike others on the market using stainless or copper we use Silver which is a precious metal and has a higher value. The pieces are made to be valuable for our customers. Italian silver is of the highest quality silver on the planet.
What's the difference in 10K vs 14K vs 18K when it comes to gold?
The most noticeable difference will be color and price.
10K is 42% gold
14K is 58% gold
18K is 75% gold
What does 925 on silver chains stand for?
Because silver is malleable as is gold, it is mixed with metal. 925 is equivalent to 92.5% silver the Italian standard. Each piece has 925 stamped on the clasp for authenticity.
Why do you use a Rhodium finish?
Rhodium-plated sterling silver is an excellent choice for those who want the beauty of silver without the need for frequent polishing. Rhodium-plated sterling silver features a thin layer of rhodium applied to its base resulting in a brilliant finish that resists tarnishing. Some of the largest Jewelry brands in the world us Rhodium-plated on white gold as well. This practice is very expensive.
Why not stainless as the base metal?
Stainless has its applications, like surgical tools and outdoor industrial equipment, we believe in bringing value to our family which is why we choose only to use precious metals.
Why Italian made?
It’s no secret that Italian-made jewelry is the most desired in the world. Italy produces the highest quality silver and gold chains in the world. Along with Cars, handbags and many other luxury items.
What is E-coating?
E-coat stands for electrophoretic coating. E-coat is a relatively complex process in which you immerse a metal part in a water-based solution that contains a coating emulsion as well. An electric current is then sent to cause the coating emulsion to condense and form over the pieces.
Are your chains hollow?
No. Our chains are Solid and have a nice weight to them. We want you the feel the presents of the pieces whenever worn.
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